Seat e-Mii concept
Our reporters empty their notebooks to round up this week’s gossip from across the automotive industry
This week’s gossip from the automotive industry brings news of Mazda’s future online, Seat’s electric car is getting tuned, hydrogen power at BMW and DS’s premium badge.
Mazda’s online future
Mazda will not rush into selling cars through an online platform, but will instead look to enhance its dealer experience.
Although rival firms like Hyundai are seeing success with online platforms like Rockar, Mazda says it will instead look to build better relationships with its customers in dealerships.
Read more: Mazda MX-5 RF vs used Mercedes-Benz SLK – which is best?
Seat’s electric car is getting tuned
Seat is already working on tuning its forthcoming electric vehicle to ensure it delivers the brand’s dynamic characteristics.
Company boss Luca de Meo told Autocar he is determined the new model, which could be based in the recent eMii concept and is due to go on sale in 2019, will feel different from related cars from other VW brands thanks to battery control software unique to Seat.
Read more: Electric Seat e-Mii concept showcases new 2018 tech for manufacturer
Hydrogen power at BMW
BMW will have its first hydrogen-powered model in production in 2025 as part of a modest roll-out of fuel cells, according to development boss Klaus Frolich.
He said the technology was being developed at BMW, but only with use in larger models in mind. The US and Japanese markets are expected to be the most keen to initially adopt hydrogen as a fuel.
Read more: All-electric BMW i8 in the works
DS’s future as a premium badge
DS will succeed as a premium brand because of its heritage, according to UK boss Arnaud Leclerc. “We have had authenticity for more than 50 years, and that allows us to bring French luxury to the car market in a way that nobody else can,” he said. The DS name first appeared on a Citroën in 1955.
Read more: DS E-Tense supercar edging closer to production
Autocar confidential: Mazda, Seat, BMW, DS